Context: A higher education institute from the U.S. wanted to boost enrolments for its bachelor programs. It had not executed any marketing or tactical promotions in the market for close to two years.
Solution: We analyzed past enrolment data and local market trends. We finalized a set of focus programs, target cities, ad platforms and campaign pegs. Custom landing pages and ads were created for each platform.
450+ leads generated. 81 potential prospects were in the pipeline; some were looking at the immediate intake, some at future intakes.
Context: A leading university from the U.S. wanted to boost enrolments for its Master Degree programs. It has a dedicated country manager and an existing network of agents.
Solution: We participated in virtual training sessions and understood key USPs of each program. We brainstormed with the team, co-created a campaign plan and shortlisted 8 focus cities.
Custom campaigns, ads and landing pages were created for each program.
Outcome: 1125+ leads generated. 228 leads expressed interest. 83 high potential prospects were looking at upcoming intakes.
Context: A high education from Switzerland wanted to drive registrations for a seminar in Sri Lanka, within a limited promotional window.
Solution: We co-created a presentation deck with the institute, designed custom creatives and executed. 4 micro campaigns on platforms like Facebook, Instagram and LinkedIn. Each campaign used hyper-focused targeting to zero in on the right set of users.
Outcome: 100+ leads generated. 23 leads attended the event. 1 student enrolled in the immediate intake. 2 high potential prospects were looking at future intakes.
Context: A network of premier Swiss boarding schools wanted to increase enrolments for their summer programs. They wanted to boost brand visibility amongst students, parents and high school counselors.
Solution: We created a program-activity grid after studying each school and each summer program. We formulated an activation plan to target each stakeholder. In addition to digital campaigns, e-mailers were sent to high school counselors.
Outcome: 800+ leads generated. 204 students expressed interest. 137 students wanted to schedule interactions with specific Swiss boarding schools.
Context: A higher education institute from Dubai offering BBA and MBA programs wanted to increase its enrolments for a specific intake. It had a few seats left and wanted to highlight seat availability and application deadlines.
Solution: We spent time understanding the USPs of the institute and its programs. The campaign used compelling creatives that focused on three pegs – location, learning outcomes and employability.
Outcome: 350+ leads generated. 43 students expressed interest in future intakes. 8 students were at different stages of the enrolment funnel for that specific intake.
Context: A higher education institute from Australia wanted to boost enrolments for its new Online MBA program. The program consisted of smaller modules. Students could sign-up for specific modules or the entire program.
Solution: We designed an activation strategy for B2C enrolments and targeted users on LinkedIn and Facebook. Hyper-focused campaigns tapped users from specific industries and backgrounds.
Outcome: 150+ leads generated. 16 high potentials for specific modules. 4 high potentials for the entire program. 2 prospects were evaluating an on-campus program.