Lead Nurturing for Higher Education
[vc_row][vc_column][vc_column_text]All universities and higher education institutes have a lead nurturing strategy in place. Everyone realizes that having more leads does not necessarily result in higher enrolments. What is important then is to generate good quality leads, and to nurture those leads effectively. Strategies that empower personalization at scale and relevant, timely communication, i.e. saying the right things at the right time to the right audience, are crucial to a university’s success. In this blog post, we have attempted to collate a few best practices that we have picked up from our interactions with universities and institutes from across the globe, and from our interactions with students who are looking at studying overseas. As marketeers we acknowledge that each prospect has different needs, and hence...